A new updated paperback edition covering all facets of portfolio production, including self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more.

Examples of successful design, and interviews with industry professionals are included in this guide. Covers the complete process of conceptualizing, designing, and developing all the interconnected aspects of a total portfolio package.

Tips and techniques for professional and aspiring photographers looking to operate a successful photography business.

Practical tips that give artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work. Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds--painters, * photographers *, writers, performers--realize their dreams.

Strategies for building a successful creative practice. From mixing business and friendship to marketing yourself on social media.
• For visual artists and makers,
• Writers, musicians, filmmakers, and other creatives

Presents a variety of career options with insight and advice from industry professionals. Best practices for students looking at a graduate program, beginning a career, or just starting a personal business.

Offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed.

Guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry.

Explains how to become part of the professional community and explores developing your photographic voice, finding your area of specialization, exploring the moving image, building a website, and understanding self-presentation, promotion, legal aspects, and marketing.

Covers the multitude of concerns facing aspiring and beginning freelance photographers--from compiling a portfolio and promoting your work to winning the first client and running a healthy, profitable business.

Valuable tips, insights, and advice from over a hundred instructors, professionals, senior students, and experts, this book is engineered to help guide you step-by-step through the methods and strategies needed to achieve creative success both in the classroom and the real world.