Valuable tips, insights, and advice from over a hundred instructors, professionals, senior students, and experts, this book is engineered to help guide you step-by-step through the methods and strategies needed to achieve creative success both in the classroom and the real world.

A new updated paperback edition covering all facets of portfolio production, including self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more.

Examples of successful design, and interviews with industry professionals are included in this guide. Covers the complete process of conceptualizing, designing, and developing all the interconnected aspects of a total portfolio package.

Tips and techniques for professional and aspiring photographers looking to operate a successful photography business.

Practical tips that give artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work. Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds--painters, * photographers *, writers, performers--realize their dreams.

Explores how photography can help maintain or improve people’s health and well-being, focusing on its healthful and socially beneficial uses. For those with an interest in incorporating the therapeutic aspects of photography into their career.

Strategies for building a successful creative practice. From mixing business and friendship to marketing yourself on social media.
• For visual artists and makers,
• Writers, musicians, filmmakers, and other creatives

Offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed.

Guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry.