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FSF Scholarship Competition - FASH 381

This guide links to selected tools to support the research for FASH 381 FSF Scholarship Competition.

Consumer behavior and trends

Mintel
Search for Consumer Trends, Industry Trends, search by company or brand for related articles, limit to demographic group, etc.

Statista
Search industry (E.g., Apparel), product, (E.g., Shoes), Brand (E.g., Nike), demographic (E.g., Generation Y), or other. Find one-off stats, reports, and in-depth dossiers.
MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

MRI Simmons

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Cross-Tab Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Index Scores in MRI Simmons Insights Reports. September 2024. 3 minutes.