Skip to Main Content

It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Library

FSF Scholarship Competition - FASH 381

This guide links to selected tools to support the research for FASH 381 FSF Scholarship Competition.

Need help?

he/him

Contact:

asims@colum.edu

312-369-7059

Subjects: Advertising & Public Relations, Business & Entrepreneurship, Communication, Journalism, News & Current Events, Research How-Tos, Science & Math

Creative Commons License

Creative Commons License

Marketing Fashion Brands Research Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Consumer behavior and trends

Mintel This link opens in a new window
- This link opens in a new window
Search for Consumer Trends, Industry Trends, search by company or brand for related articles, limit to demographic group, etc.

MRI Simmons Insights This link opens in a new window
- This link opens in a new window
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

Statista This link opens in a new window
- This link opens in a new window
Search industry (E.g., Apparel), product, (E.g., Shoes), Brand (E.g., Nike), demographic (E.g., Generation Y), or other. Find one-off stats, reports, and in-depth dossiers.

Last Updated: Jan 18, 2023 2:53 PM
URL: https://libguides.colum.edu/FSFScholarship
Print Page

Subjects: Advertising & Public Relations, Business & Entrepreneurship, Fashion Studies