Consumer Behavior and Trends

Mintel This link opens in a new window
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Search for Consumer Trends, Industry Trends, search by company or brand for related articles, limit to demographic group, etc.

Statista This link opens in a new window
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Search industry (E.g., Apparel), product, (E.g., Shoes), Brand (E.g., Nike), demographic (E.g., Generation Y), or other. Find one-off stats, reports, and in-depth dossiers.
MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

MRI Simmons

MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Quick Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Index Scores in MRI Simmons Insights Reports. September 2024. 3 minutes.