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FSF Scholarship Competition - FASH 381

This guide links to selected tools to support the research for FASH 381 FSF Scholarship Competition.

Consumer behavior and trends

Mintel This link opens in a new window
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Search for Consumer Trends, Industry Trends, search by company or brand for related articles, limit to demographic group, etc.

Simmons Insights Essentials This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

Statista This link opens in a new window
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Search industry (E.g., Apparel), product, (E.g., Shoes), Brand (E.g., Nike), demographic (E.g., Generation Y), or other. Find one-off stats, reports, and in-depth dossiers.

Last Updated: Sep 20, 2022 10:17 AM
URL: https://libguides.colum.edu/FSFScholarship
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Subjects: Advertising & Public Relations, Business & Entrepreneurship, Fashion Studies