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Marketing Fashion Brands

Resources listed on this guide support required research for the course Marketing Fashion Brands.

Demographics, Consumer Behavor, Trends

Statista
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
Mintel
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

Claritas Prizm Premier Segment Details and Zip Code Lookup
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

MRI Simmons

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Cross-Tab Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Index Scores in MRI Simmons Insights Reports. September 2024. 3 minutes.