At the Company Level:
At the Product, Service or Brand Level:
Research your competition in the place where you plan to start your business. Search for industry information in a local newspaper. Google searches for the type of small business or nonprofit in the given city or area may be helpful, too.
"Company Financial Info: Business Insights Essentials and Statista," recorded September 2020, 5 minutes.
"SWOT Analysis using Business Insights Essentials," recorded September 2020, 3 minutes.