Web Searches

Another option, especially if you don't find your industry in the above resources, try a GOOGLE or other search engine search with your industry name (Exampe, MUSIC) and the word INDUSTRY or TRENDS or TOP COMPANIES. Evaluate the results by considering who the source of the informaiton is. (For example, FORBES Magazine vs. an unrecognized source with a lot of advertising on the site.)

And if you can't get to the content, contact the Library to see if we have a subscription to the publication in question. Use Ask a Librarian.

For Examples of SWOT analyses evaluting the Strengthes, Weaknesses, Opportunities, and Threats for some larger companies, use the following database:

SWOT ANALYSES on the WEB

You may have luck searching Google or other search engines using the name of your company (Levi Strauss) and the word SWOT. As always, evaluate the source of the information you find and CHECK FOR CURRENCY. Old SWOT analyses are nont useful for the current industry environment. If you need help, use ASK A LIBRARIAN.

Trends on the Web