Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
Along with the history and importance of branding -- you’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. Features more than 100 designs by 80 designers and agencies, along with insights into the businesses being represented and the connection between product and presentation,
An exploration of the power of brands, for both unifying and destructive purposes. Blanketed with illustrations, photography, symbols, and design, it takes readers on a visual journey that challenges them to question what branding is, how it works, and, ultimately, if it has the capacity to help our culture recover from its recent trajectory.
Branding 'visually' explores every step of the development process required to create the simplest and most immediately compelling brands. Features templates enabling you to create your own brand or ad with ease.
The EY Future Consumer Index tracks changing consumer sentiment and behaviors across time horizons and global markets. EY identifies the new consumer segments that are emerging and how they affect branding.
An online resource dating back to 1924, it features: packaging, corporate communications, brand and identity systems, typography, editorial design, illustration, experience design and more. If you’re not sure where to start, browse by color, year, or format, etc., or search by keyword.
Explore thousands of images in the museum’s wide-ranging collection—from world-renowned icons to lesser-known gems from every corner of the globe—as well as books, writings, reference materials, and other resources.
Discover where branding is headed next and use the ideas here to push your design skills to the next level.
The LOGOLOUNGE [ BOOK SERIES ] celebrates expert identity work by notable designers from around the world and is available in the Library's Main Stacks on the Fourth Floor under the Book Number: 741.6 G226L.
A collection of avant-garde art and graphic design that is unmatched in its breadth and depth. The collection is strong in twentieth century European art of the interwar period (1918-1939)—Dada, Bauhaus, Futurism, and Russian Constructivism along with well-known artists and interviews.
Offers a variety of virtual events, exhibitions and special projects for all age groups. The College Series features events aimed to provide resources to students who are interested in pursuing careers in art, design, and museums.
Emigre was a graphic design magazine published between 1984 and 2005. Art-directed by Rudy VanderLans using fonts designed by his wife, Zuzana Licko, Emigre was one of the first publications to use Macintosh computers and had a large influence on graphic designers moving into desktop publishing.
Eye, an international review of graphic design, is a quarterly printed magazine for professional designers, students and anyone interested in informed writing about design and visual culture. Look for it in the Library Periodicals Collection--2nd floor--shelved alphabetically.
A Digital Archive of Typography and Design. Compiles information about and images from Typographische Monatsblätter magazine, dating between the 1970s and 1990. Includes interviews with prominent designers and typographers. Created by a Swiss student, Louise Paradis, as her final project for her master’s degree.
An exhibition from The Poster House that looks at the branding and graphic language of the Black Panther Party, and the historical context that informed how the party went about portraying itself in posters, advertisements, and slogans.
Books | Coming Late Spring
Designing Brand Identity: An Essential Guide For The Entire Branding Team (2024)
A guide to branding fundamentals, strategy, and process with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.