Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

Along with the history and importance of branding -- you’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

Chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."

A focus on "green" and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.

Known for its simplicity, minimalism, and functionality, Scandinavian graphic design has influenced the rest of the world for more than half a century. Provides top-notch international examples of how the five Nordic countries - continue to be industry leaders in branding, packaging, editorial and web design. (Graphic Design I: Form & Structure)

A detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. Features more than 100 designs by 80 designers and agencies, along with insights into the businesses being represented and the connection between product and presentation,

Explores design unity, typography and how to build a logo that fits into a greater branding strategy, Pulls together examples from advertising, editorial content, and the web.

Covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

Branding explores every step of the development process required to create the simplest and most immediately compelling brands. Features templates enabling you to create your own brand or ad with ease.