Research Guides: Entrepreneurship: Market Segmentation and Consumer Behavior: Mintel, Nielsen, SimplyAnalytics, Simmons

SimplyAnalytics - Nielsen - Mintel - Simmons

Research the characteristics of your potential customers and competitors.

Mintel This link opens in a new window
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MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.