Research Guides: Entrepreneurship: Top Tools (Used in Library class session)

Top Tools

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

Claritas Prizm Premier Segment Details and Zip Code Lookup
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This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

SimplyAnalytics This link opens in a new window
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A mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (e.g., age, race, income, employment), consumer spending, and detailed business profiles. Users also have access to Claritas PRIZM consumer lifestyle data.

To save your work in SimplyAnalytics, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

NAICS (North American Industry Classification System)

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Use NAICS codes in library databases like SimplyAnalytics, Business Insights Essentials, and others, to find companies in the same industry or business category. They can also be used to find labor and economic data.

2017 NAICS Codes - (Browse All)

Or try these categories to find the 5- or 6-digit NAICS codes for many arts, retail, and entertainment businesses:

44-45 Retail Trade

51 Information (includes Motion Picture, Sound Recording, and Broadcasting industries)

54 Professional, Scientific, and Technical Services (includes Interior Design, Graphic Design, Management Consulting, Advertising, and Public Relations industries)

71 Arts, Entertainment and Recreation
81 Other Services (includes dating services, pet care, beauty salons, etc.)

HINT: Some people find it easier to browse and search for NAICS codes using the NAICS Assocation at NAICS.com. Same data; different interface.

SHORTCUT:

NAICS Codes most often relevant for Entrepreneurship projects
NAICS codes classify businesses into like groups. This document lists the most often used NAICS codes for Entrepreneurship student projects at Columbia.

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NAICS (North American Industry Classification System)