1) Open CLARITAS.
2) Decide on a neighborhood in the USA whose residents you want to learn about as consumers.
3) Find a ZIP CODE for the neighborhood and enter it in the ZIP CODE LOOK-UP.
4) Then answer these questions at the link above.

1) Open Mintel
2) Select CONTENT TYPE --> CONSUMER TRENDS
3) Browse trend names
4) Select one, open it, and explore
5) Then answer these questions at the link above.

1) Find a report in Mintel that you think relates to your brand or your target customers
2) Answer the questions at the above link