Provided through Columbia's Microsoft package for all students, faculty and staff, Forms allows you to create surveys, quizzes, and polls, and easily see results as they come in.
Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.
Claritas Prizm Premier Segments, recorded February 2021, 4 minutes.
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
MRI Simmons
"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)
"MRI Simmons Insights 2.0: Quick Reports," recorded December 2023 (10 minutes)
0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report