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This guide supports various aspects of research related to marketing, advertising, and public relations.

Demographics, Trends, Market Data

MRI Simmons

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Quick Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Trending sites with free information

Each of these trends sites includes some free trends information that doesn't require a subscription. Enjoy exploring emerging trends!

Creative Commons License

Creative Commons License
Advertising and Public Relations Research Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.