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Marketing

This guide supports various aspects of research related to marketing, advertising, and public relations.

Demographics, Trends, Market Data

Statista This link opens in a new window
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
Mintel This link opens in a new window
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

MRI Simmons This link opens in a new window
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

Claritas Prizm Premier Segment Details and Zip Code Lookup
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

MRI Simmons

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Cross-Tab Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Index Scores in MRI Simmons Insights Reports. September 2024. 3 minutes.

Trending sites with free information

Each of these trends sites includes some free trends information that doesn't require a subscription. Enjoy exploring emerging trends!

2024 Media and Entertainment Trends (Ernst & Young)
9 Biggest Event Trends of 2024
From Marketing Insider Group
Current Trends in Media and Entertainment (Miquido)
Top Entertainment Trends (2024 & 2025)
Exploding Topics
SpringWise
Trend Hunter
trendwatching.com
Monthly newsletter on emerging international consumer trends.

Creative Commons License

Creative Commons License

Advertising and Public Relations Research Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.