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Marketing
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Marketing
This guide supports various aspects of research related to marketing, advertising, and public relations.
Demographics, Trends, Market Data
Company, Brand, & Industry Info
Article Databases
Issues Backgrounding
Public Opinion & Social Science Data
Survey Tools
Marketing Plans
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Subject-Specific Article Databases
Business Insights: Essentials
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Provides company and industry information, SWOT analyses, and company histories.
Business Source Elite
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Can be used to find COMPANY PROFILES and SWOT analyses in some cases.
Communication Source
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Full-text and indexing of articles about communication, linguistics, rhetoric, media studies, and more.
Crain's Chicago Business
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A weekly business newspaper in Chicago that covers healthcare, real estate, manufacturing, government, sports, and more.
New York Times (Proquest) (1980-present)
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An American daily newspaper based in New York City with a worldwide influence and readership. Nicknamed "the Gray Lady," the Times has long been regarded within the industry as a national "newspaper of record."
PR Newswire
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A distributor of press releases headquartered in New York City.
Wall Street Journal Online (1984-present)
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An American business-focused, English-language international daily newspaper based in New York City.
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