Demographics & consumer behavior data - Brand Strategy - ADVE 340 - Research Guides at Columbia College Chicago Library

Marketing & consumer behavior data

Statista
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
Mintel
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

Claritas Prizm Premier Segments
Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.

Claritas Prizm Premier Segments, recorded February 2021, 4 minutes.

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.