Demographics & consumer behavior data - Brand Strategy - ADVE 340 - Research Guides at Columbia College Chicago Library

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Microsoft Forms
Provided through Columbia's Microsoft package for all students, faculty and staff, Forms allows you to create surveys, quizzes, and polls, and easily see results as they come in.
Google Forms
Easily create and share online forms and surveys, and analyze responses in real-time. Use with your personal Google account.

Claritas Prizm Premier Segments
Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.

Claritas Prizm Premier Segments, recorded February 2021, 4 minutes.

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
MRI Simmons Insights This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

May 2020, (5 Minutes)

"Simmons Insights: How to create a crosstab report on consumer behavior," September 2021, 7 minutes.

Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.