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Free social media data, analytics and visualization tools for researchers at all levels of expertise. Includes SMILE, an open-source social media analytics tool to collect and analyze data from Twitter and Reddit; and BAE, a Brand Analytics Environment to gain insight into how individuals and groups may interact with brands and various organizations. [BAE requires an IBM Cloud Account login.]

A social media search and analysis platform that aggregates user generated content into a single stream of information. Best suited for tracking brands and simple sentiment analysis.

Free account for one project to run social media searches for brand tracking. Includes analytics with sentiment and simple demographic filters.

Twitter’s official social media dashboard. Manage multiple Twitter accounts in a single dashboard, and create streams of feeds from people you follow, trending posts, or keyword searches of your choosing.