Social media is the biggest source of Big Data. This book provides hands-on examples for applying tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources.
Led by the Social Media Lab at Ryerson University, the project focuses on studying practices behind and attitudes towards the collection, storage, use, reuse, analysis, publishing and preservation of social media data.
Marketing courses and standalone videos on social listening and marketing for social media platforms such as LinkedIn, Facebook, Instagram, and Twitter.