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Promotional Marketing - BUSE 140

This guide provides links to a few key tools for use in the course Promotional Marketing BUSE 140

Key Marketing Tools (Trends, Market Segments, Stats, Reports)

Mintel
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

Claritas Prizm Premier Segment Details and Zip Code Lookup
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

Additional tools on the web

Each of these trends sites includes some free trends information that doesn't require a subscription. Enjoy exploring emerging trends!

2024 Media and Entertainment Trends (Ernst & Young)
9 Biggest Event Trends of 2024
From Marketing Insider Group
Current Trends in Media and Entertainment (Miquido)
Top Entertainment Trends (2024 & 2025)
Exploding Topics
SpringWise
Trend Hunter
trendwatching.com
Monthly newsletter on emerging international consumer trends.