Key Tools - Promotional Marketing - BUSE 140 - Research Guides at Columbia College Chicago Library

Key Marketing Tools (Trends, Market Segments, Stats, Reports)

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

Claritas Prizm Premier Segment Details and Zip Code Lookup
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

Each of these trends sites includes some free trends information that doesn't require a subscription. Enjoy exploring emerging trends!