Media Research/Backgrounders

Media backgrounders/research is essential in selecting target media to advance a message. Available online in the library's A-Z databases are terrific resources, including:

Communication Source This link opens in a new window
Full-text and indexing of articles about communication, linguistics, rhetoric, media studies, and more.
PR Newswire This link opens in a new window
A distributor of press releases headquartered in New York City.
Business Source Elite This link opens in a new window
- This link opens in a new window
Indexing and full text for periodicals and news sources covering all aspects of business, including news, economic reports, company profiles, and market research reports. Look for the COMPANY PROFILE link in black band at top of page.

Using the Library Search Tool for books, artilces and more

YouTube Playlist: Using the Library and Library Search
Several short videos on common library questions!

Recorded September 2020, 4 minutes.

Recorded September 2020, 2 minutes.