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Social Media and Digital Strategy Foundations - COMM 107

This guide presents some tools for research related to the midterm project that "involves an exploration of issues and opportunities in social media and digital marketing surrounding inclusion, ethics, and equity for a critical communication audience."

Researching Social Media Trends


A simple Google search can provide lots of lists of "social media trends".  Be sure to evaluate the source of the trends information you use.  For example, does the site have a lot of advertising links? Might there be some interest in promoting a particular brand or media?  What does the "About" page tell you about the source?