Social Media and Digital Strategy Foundations - COMM 107
This guide presents some tools for research related to the midterm project that "involves an exploration of issues and opportunities in social media and digital marketing surrounding inclusion, ethics, and equity for a critical communication audience."
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts."
A simple Google search can provide lots of lists of "social media trends". Be sure to evaluate the source of the trends information you use. For example, does the site have a lot of advertising links? Might there be some interest in promoting a particular brand or media? What does the "About" page tell you about the source?