Social Media Trends - Social Media and Digital Strategy Foundations - COMM 107 - Research Guides at Columbia College Chicago Library

Researching Social Media Trends

Mintel This link opens in a new window
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Mintel includes reports on social media trends. See the attached videos for hints on searching Mintel.
Statista This link opens in a new window
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Searching the keywords "social media trends" or "social media outlooks" or "social media forecasts" will lead to statistical reports on these topics.

Pew Research Center reports on social media
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts."

Google

A simple Google search can provide lots of lists of "social media trends". Be sure to evaluate the source of the trends information you use. For example, does the site have a lot of advertising links? Might there be some interest in promoting a particular brand or media? What does the "About" page tell you about the source?

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Social Media and Digital Strategy Foundations - COMM 107

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Researching Social Media Trends