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Strategic Communication

This guide supports students in the MA program in Strategic Communication.

Key E-books

The Art of Client Service by Robert Solomon; Ian Schafer (Foreword by)
ISBN: 9781119227939
Publication Date: 2016-03-07
The Activation Imperative by William Rosen; Laurence Minsky; Rory Sutherland (Foreword by)
Call Number: EBOOK ON ORDER
ISBN: 9781442257047
Publication Date: 2016-11-29
Contagious: Why Things Catch On by Jonah Berger
ISBN: 9781451686579
Publication Date: 2013-03-05
Getting to Yes And by Bob Kulhan; Chuck Crisafulli (As told to)
ISBN: 9780804795807
Publication Date: 2017-01-24
HBR's 10 Must Reads on Strategy by Harvard Business Review Staff; W. Chan Kim; Renee Mauborgne; Michael E. Porter
ISBN: 9781422157985
Publication Date: 2011-02-07
On Strategy by Harvard Business Review Staff; W. Chan Kim; Renee Mauborgne; Michael E. Porter
ISBN: 9781422172056
Publication Date: 2011-02-08
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob
ISBN: 9780749473600
Publication Date: 2015-04-28
Social Media Strategy by Keith A. Quesenberry
ISBN: 9781538138168
Publication Date: 2020-08-12
Start with Why by Simon Sinek
ISBN: 9781591842804
Publication Date: 2009-10-29

More books

Crisis Communications by Kathleen Fearn-Banks
Call Number: Reserves Collection--1st floor Desk 659.2 F288c 2011
ISBN: 9780415880589
Publication Date: 2010-09-21
Enchantment by Guy Kawasaki
Call Number: 658.80019 K22e
ISBN: 9781591843795
Publication Date: 2011-03-08
Fanocracy by Reiko Scott; Tony Robbins (Foreword by); David Meerman Scott
Call Number: Ebook on order
ISBN: 9780593084007
Publication Date: 2020-01-07
Hey, Whipple, Squeeze This by Luke Sullivan; Edward Boches; Sam Bennett
Call Number: 659.132 S949h 2012 and EBOOK is on order
ISBN: 9781118101339
Publication Date: 2012-03-06
Junior by Thomas Kemeny; Jeff Goodby (Foreword by)
Call Number: EBOOK on order
ISBN: 9781576879603
Publication Date: 2019-11-26
Managing Workplace Diversity and Inclusion by Rosemary Hays-Thomas
Call Number: EBOOK ON ORDER
ISBN: 9781848729834
Publication Date: 2016-12-20
Payoff by Dan Ariely
Call Number: EBook on order
ISBN: 9781501120046
Publication Date: 2016-11-15
The Power of Moments by Chip Heath; Dan Heath
Call Number: EBOOK ON ORDER
ISBN: 9781501147777
Publication Date: 2017-10-03
Resonate by Nancy Duarte
ISBN: 1118008936
Publication Date: 2013-07-02
Think Again: The Power of Knowing What You Don't Know by Adam Grant
Call Number: EBOOK ON ORDER
ISBN: 9781984878113
Publication Date: 2021-02-02
This Is Marketing by Seth Godin
Call Number: EBOOK ON ORDER
ISBN: 9780525540830
Publication Date: 2018-11-13
The Tipping Point by Malcolm Gladwell
Call Number: 302 G543t 2002
ISBN: 9780316346627
Publication Date: 2002-01-07