Skip to Main Content

Strategic Communication

This guide supports students in the MA program in Strategic Communication.

Marketing & Demographics Library databases

Consumer Behavior Data by Location

How to use SimplyAnalytics for Demographic and Consumer Behavior Data (Market Segments, Simmons data, and Census Demographics, etc.)-March 2022 (5 minutes) 

Government Sites

Nonprofit Organization Sites

Additional strategies

Finding raw datasets on some topics can be challenging, depending on the topic. 

Some places to try: 

  • Organizational web pages (Try searching Google for your topic and and "organization" or "association". 
  • Published reports (Try searching your topic and "data" or "statistics" or "report". 
  • Books or eBook chapters (Use the Library search at and search for your topic to try to find books or book chapters that may use statistics.)