Skip to Main Content

It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Library

Strategic Communication

This guide supports students in the MA program in Strategic Communication.

Key E-books

The Art of Client Service by Robert Solomon; Ian Schafer (Foreword by)
ISBN: 9781119227939
Publication Date: 2016-03-07
The Activation Imperative by William Rosen; Laurence Minsky; Rory Sutherland (Foreword by)
Call Number: EBOOK ON ORDER
ISBN: 9781442257047
Publication Date: 2016-11-29
Contagious: Why Things Catch On by Jonah Berger
ISBN: 9781451686579
Publication Date: 2013-03-05
Getting to Yes And by Bob Kulhan; Chuck Crisafulli (As told to)
ISBN: 9780804795807
Publication Date: 2017-01-24
HBR's 10 Must Reads on Strategy by Harvard Business Review Staff; W. Chan Kim; Renee Mauborgne; Michael E. Porter
ISBN: 9781422157985
Publication Date: 2011-02-07
On Strategy by Harvard Business Review Staff; W. Chan Kim; Renee Mauborgne; Michael E. Porter
ISBN: 9781422172056
Publication Date: 2011-02-08
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob
ISBN: 9780749473600
Publication Date: 2015-04-28
Social Media Strategy by Keith A. Quesenberry
ISBN: 9781538138168
Publication Date: 2020-08-12
Start with Why by Simon Sinek
ISBN: 9781591842804
Publication Date: 2009-10-29

More books

Crisis Communications by Kathleen Fearn-Banks
Call Number: Reserves Collection--1st floor Desk 659.2 F288c 2011
ISBN: 9780415880589
Publication Date: 2010-09-21
Enchantment by Guy Kawasaki
Call Number: 658.80019 K22e
ISBN: 9781591843795
Publication Date: 2011-03-08
Fanocracy by Reiko Scott; Tony Robbins (Foreword by); David Meerman Scott
Call Number: Ebook on order
ISBN: 9780593084007
Publication Date: 2020-01-07
Hey, Whipple, Squeeze This by Luke Sullivan; Edward Boches; Sam Bennett
Call Number: 659.132 S949h 2012 and EBOOK is on order
ISBN: 9781118101339
Publication Date: 2012-03-06
Junior by Thomas Kemeny; Jeff Goodby (Foreword by)
Call Number: EBOOK on order
ISBN: 9781576879603
Publication Date: 2019-11-26
Managing Workplace Diversity and Inclusion by Rosemary Hays-Thomas
Call Number: EBOOK ON ORDER
ISBN: 9781848729834
Publication Date: 2016-12-20
Payoff by Dan Ariely
Call Number: EBook on order
ISBN: 9781501120046
Publication Date: 2016-11-15
The Power of Moments by Chip Heath; Dan Heath
Call Number: EBOOK ON ORDER
ISBN: 9781501147777
Publication Date: 2017-10-03
Resonate by Nancy Duarte
ISBN: 1118008936
Publication Date: 2013-07-02
Think Again: The Power of Knowing What You Don't Know by Adam Grant
Call Number: EBOOK ON ORDER
ISBN: 9781984878113
Publication Date: 2021-02-02
This Is Marketing by Seth Godin
Call Number: EBOOK ON ORDER
ISBN: 9780525540830
Publication Date: 2018-11-13
The Tipping Point by Malcolm Gladwell
Call Number: 302 G543t 2002
ISBN: 9780316346627
Publication Date: 2002-01-07

Last Updated: Jan 27, 2022 3:18 PM
URL: https://libguides.colum.edu/StrategicCommunication
Print Page

Subjects: Advertising & Public Relations, Communication