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SimplyAnalytics is a web-based mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (population, age, race, income, employment, education, etc.), housing, employment, consumer spending (CEX) and more than 20 million detailed business profiles from Dun & Bradstreet (D&B). Users have access to SimmonsLOCAL consumer behavior data with information on over 8,000 brands and 450 unique categories. Claritas PRIZM is also available with the most comprehensive and precise insights using demographics and consumer lifestyle data.
To save your work, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.
Every Report contains a comprehensive overview of the market size, including a five-year forecast, brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next. Mintel publishes over 500 reports globally, across a variety of consumer markets. Users will be able to dive into specific consumer survey questions to identify key demographics or target markets using the interactive databook and create customized tables and presentations.
Summary tables focusing on age, sex, households, families, and occupied housing units; general demographic profiles; and redistricting data for state legislature redistricting and congressional apportionment. The American Factfinder is a good place to start.
Easy-to-use tool for investigating U.S. demographic trends. Includes charts, maps, and ranking for national, state, metro, and county data from the 2000, 1990, and 1980 censuses (and sometimes earlier). Browsable from many data entry points.
Census information for national, state, and county levels. Tables include People Facts, Business Facts, and Geographical Facts (land area and density). People Facts include population estimates; racial, age, and gender breakouts; educational attainment; households; children under the poverty level; etc. Business Facts include retail sales, minority- and women-owned businesses, building permits, etc