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Public Opinion Surveys and Data 

Last update: Nov 06th, 2009 URL: http://libguides.colum.edu/opinion_polls  Print Guide  RSS Updates

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General Sources about Polls and Polling

  • Questionnaire Design - from the Pew Center for People and the Press
    From the Pew Center for People and the Press, this page is a brief introduction to how researchers design and administer surveys.
 

Polling Books

  • Surveying Public Opinion
    An introduction to the history of polling and polling methods. Includes topics such as the effect of the interviewer on survey responses and the psychology of the respondent.
  • Polls and Surveys: Understanding What They Tell Us
    An introduction to polling history and methods as well as how survey results can be reported in misleading ways.
  • The Gallup Poll (1978-2007)
    Find poll results about news events and social issues through the decades. The reference collection has separate volumes for the years 1935-1971 and 1978-2007.
  • The Gallup Poll (1935-1971)
    Find poll results about news events and social issues through the decades. The reference collection has separate volumes for the years 1935-1971 and 1978-2007.

Polling e-Books

 

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