A mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (e.g., age, race, income, employment), consumer spending, and detailed business profiles. Users also have access to Claritas PRIZM consumer lifestyle data.
To save your work in SimplyAnalytics, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.