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Reports contain a comprehensive overview of the market, including a five-year forecast, brand share, category trends, and consumer attitudes and behaviors. The resource also includes interactive databooks.
Detailed consumer product usage and media information collected from a national sample of U.S. consumers, including demographics, lifestyle, product usage and media exposure. You must create an account using your Columbia College email address (ending with colum.edu) and the current registration code. Contact your instructor for the registration code.
A mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (population, age, race, income, employment, education, etc.), housing, consumer spending, and detailed business profiles. Users have access to SimmonsLOCAL consumer behavior data and Claritas PRIZM consumer lifestyle data.
To save your work, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.