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Mintel Academic offers comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
How to Create a Quick Report in Simmons
"Simmons Insights: How to Create a Crosstab Report on Consumer Behavior," recorded September 2021 (7 minutes)
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
