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Consumer Behavior - ADVE 120

This guide is designed to support project work for the course Consumer Behavior

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Arlie Sims
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Marketing & Demographics Library databases

Create a Quick Report on a Target Customer in Simmons Insights-May 2020, (5 minutes) from Indiana University Libraries  

NOTE: This video refers to version 1.0. Choose 1.0 in MRI to follow these steps.  New videos for version 2.0 will be provided soon.

"Simmons Insights: How to create a crosstab report on consumer behavior," recorded September 2021, 7 minutes.

NOTE: This video refers to version 1.0. Choose 1.0 in MRI to follow these steps.  New videos for version 2.0 will be provided soon.

Consumer Behavior data by Location

How to use SimplyAnalytics for Demographic and Consumer Behavior Data (Market Segments, Simmons data, and Census Demographics, etc.)-March 2022 (5 minutes)