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Consumer Behavior - ADVE 120

This guide is designed to support project work for the course Consumer Behavior

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Arlie Sims

Marketing & Demographics Library databases

Create a Quick Report on a Target Customer in Simmons Insights-May 2020, (5 minutes) from Indiana University Libraries  

"Simmons Insights: How to create a crosstab report on consumer behavior," recorded September 2021, 7 minutes.

Consumer Behavior data by Location

How to use SimplyAnalytics for Demographic and Consumer Behavior Data (Market Segments, Simmons data, and Census Demographics, etc.)-March 2022 (5 minutes)