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Communication Research - COMM 530

This guide supports research for the course COMM 530 Communication Research

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Arlie Sims

Consumer Trends and General Statistics

Demographics and Consumer Behavior

Market Segmentation: Claritas Prizm Premier Segments

"Claritas Prizm Premier Segments," recorded February 2021, 4 minutes.

Zip Code Lookup: To see how to use "Zip Code Lookup" to find the top Claritas Prizm Segments in a zip code, go to minute 2:40 in the video.

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