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Communication Research - COMM 530

This guide supports research for the course COMM 530 Communication Research

Consumer Trends and General Statistics

Mintel
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

trendwatching.com
Monthly newsletter on emerging international consumer trends.

MRI Simmons for Consumer Behavior

MRI Simmons
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.

"MRI Simmons Insights: Quick Reports. version 2.0" recorded November 2023 (6 minutes)

"MRI Simmons Insights 2.0: Cross-Tab Reports," recorded December 2023 (10 minutes)

0:18 Reading a Cross-Tab Report 5:16 Creating a Cross-Tab Report

Index Scores in MRI Simmons Insights Reports. September 2024. 3 minutes.

Market Segmentation: Claritas Prizm Premier Segments

"Claritas Prizm Premier Segments," recorded February 2021, 4 minutes.

Zip Code Lookup: To see how to use "Zip Code Lookup" to find the top Claritas Prizm Segments in a zip code, go to minute 2:40 in the video.

Creative Commons License

Public Relations Seminar Research Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.