Research Guides: COMM 691 Thesis: Other Tools

Data Tools

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

SimplyAnalytics This link opens in a new window
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A mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (e.g., age, race, income, employment), consumer spending, and detailed business profiles. Users also have access to Claritas PRIZM consumer lifestyle data.

To save your work in SimplyAnalytics, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

FactCheck.org
From the Annenberg Public Policy Center, University of Pennsylvania

Issues & Controversies This link opens in a new window
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Provides in-depth background information on current issues.

Media Bias/Fact Check
Nonpartisan, independent website run by a freelance writer and volunteers, pointing out bias in media sources.
Snopes
Award-winning independent fact-checking site founded in 1995 by owner/operator and registered independent voter David Mikkelson
Zoom

LinkedIn Learning (formerly Lynda.com) This link opens in a new window
Streaming video tutorials on 3D animation, audio, business, CAD, design, development, photography, video creation, web design, and more. Login using your Columbia email.