Research Guides: Small Business Entrepreneurship: Market, Company, and Industry Research

Company Research

Business Insights: Essentials This link opens in a new window
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Provides company and industry information, SWOT analyses, and company histories.
Business Source Elite This link opens in a new window
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Indexing and full text for periodicals and news sources covering all aspects of business, including news, economic reports, company profiles, and market research reports. Look for the COMPANY PROFILE link in black band at top of page.
Statista This link opens in a new window
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Statista can be used to find data on companies, brands, industries, and consumers.
Crain's Chicago Business This link opens in a new window
Find news on business and companies in the Chicago area.

Industry & Market Research

Business Insights: Essentials This link opens in a new window
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Select INDUSTRY instead of company search to find industry reports.
Business Source Elite This link opens in a new window
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Indexing and full text for periodicals and news sources covering all aspects of business, including news, economic reports, company profiles, and market research reports. Look for the COMPANY PROFILE link in black band at top of page.
Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista This link opens in a new window
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Statista is an excellent source of industry data and reports. Try "music industry" or "streaming music" or "recording industry" as examples.

Industry codes

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Use NAICS codes in library databases like SimplyAnalytics, Business Insights Essentials, and others, to find companies in the same industry or business category. They can also be used to find labor and economic data.

2017 NAICS Codes - (Browse All)

Or try these categories to find the 5- or 6-digit NAICS codes for many arts, retail, and entertainment businesses:

44-45 Retail Trade

51 Information (includes Motion Picture, Sound Recording, and Broadcasting industries)

54 Professional, Scientific, and Technical Services (includes Interior Design, Graphic Design, Management Consulting, Advertising, and Public Relations industries)

71 Arts, Entertainment and Recreation
81 Other Services (includes dating services, pet care, beauty salons, etc.)

HINT: Some people find it easier to browse and search for NAICS codes using the NAICS Assocation at NAICS.com. Same data; different interface.

SHORTCUT:

NAICS Codes most often relevant for Entrepreneurship projects
NAICS codes classify businesses into like groups. This document lists the most often used NAICS codes for Entrepreneurship student projects at Columbia.

Demographics & GIS

SimplyAnalytics (formerly SimplyMap)
Web-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
U.S. Census Bureau
Census & business demographic data

eBooks

The Small Business Start-Up Kit by Peri Pakroo
ISBN: 9781413327243
Publication Date: 2020-02-04
BOOK ON ORDER

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Small Business Entrepreneurship

Company Research

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Industry codes

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