Research Guides: Market Data Analytics: Data tools

Data tools

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

Claritas Prizm Premier Segments
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Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.

Business Insights: Essentials This link opens in a new window
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Search Comapnies and Brands to find in-depth information including Market Share Reports, Company Histories, SWOT Analyses, and Company Profiles.
MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.