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Design Thinking
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Design Thinking
Resources for Design Thinking, Spring 2020
Introduction
Claritas PRIZM Premier Segments
Statista
Simmons Insights
Mintel
Searching for Books and Articles
Evaluating Sources
Chicago Data including Neighborhoods
Link to Simmons Insights
MRI Simmons
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
How to Create a Demographic Profile
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