Consumer Trends, Market Data, Demographics - Applied Communication Research - COMM 202 - Research Guides at Columbia College Chicago Library

Consumer Trends and General Statistics

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.