This guide is intended to support research on consumer and industry trends and consumer segmentation on target customers for projects in tje class The Business of Design.
Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.
Demographics, trends, public opinion, and more from Pew Research Center
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