Research Guides: Integrated Marketing and Community Engagement: Data tools

Data tools

Claritas Prizm Premier Segments
Good example of market segmentation of target customers. View free content -- segment descriptions and consumer characteristics. Can also search by zip code for top segments in an area.

This video shows how to find top consumer segments -- the Claritas Prizm Premier Segmets--by zip code to get a better sense of the kinds of consumers who live in a certain area.

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.

Statistical Atlas of the U.S. - Chicago
A map-based, easy entry into demographics and other statistics for locations. This link is scoped to Chicago, and searches can got down to the level of zip codes.

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Market Data Analytics Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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