There are two great resources available to Columbia College Students for market research and retail analysis:
Use the navigation to the left to learn more about using each of these resources.
In order to access these resources from off-campus you have to go through the library and authenticate with the campus single-sign-on system.
Simmons Insights Essentials (AKA MRI Simmons Insights) provides demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
Mintel Reports provides both consumer and market data from surveys, and the analysis of that data. Explore reports across industry sector, theme or demographic, download the databook, infographics, or presentations, and review the analysis of markets and consumers.
