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MintelReports contain a comprehensive overview of the market, including a five-year forecast, brand share, category trends, and consumer attitudes and behaviors. The resource also includes interactive databooks.
MRI Plus - University ReporterDetailed consumer product usage and media information collected from a national sample of U.S. consumers, including demographics, lifestyle, product usage and media exposure. You must create an account using your Columbia College email address (ending with colum.edu) and the current registration code. Contact your instructor for the registration code.