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Global Communications

This guide is designed to help students enrolled in Global Communications with Anne Mitchell

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Case Studies to Read

RumboCierto Comunicaciones. “From Palestine to Chile: Looking for Roots.” Public Relations Global Network, www.prgn.com/case-study/palestine-chile-looking-roots. Accessed 7 Aug. 2020.

Taylor, M. (2000) Cultural Variance as a Challenge to Global Public Relations: A Case Study of the Coca-Cola Scare in Europe. Retrieved from Public Relations Review Fall 2000: 277. Business Insights: Essentials. http://colum.idm.oclc.org/login?url=https://bi-gale-com.colum.idm.oclc.org/essentials/article/GALE%7CA66770077/17de5c93c1fc8684659509e9f81306e5?u=uiuc_columbia

Last Updated: Mar 10, 2023 2:18 PM
URL: https://libguides.colum.edu/globalcommunications
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Subjects: Advertising & Public Relations, Communication