Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Design Thinking

Resources for Design Thinking, Spring 2020

Claritas PRIZM Premier Overview

This video from Claritas provides a thorough overview of how the Claritas PRIZM Premier segments are generated and grouped. Keep in mind that the library does not subscribe to the Claritas databases, but you can freely access descriptions of all 68 PRIZM Premier Segments through the website. 

Once you have a general understanding of the PRIZM Premier Segments, you can explore the data through our SimplyAnalytics database (instructions provided in the video below). 

Finding and Using Claritas PRIZM data in SimplyAnalytics