• Look at the company or organization's website
  HINT: Look for "Investor Relations" first for public companies. Also, for nonprofits, search for financial information and/or annual reports.

• EDGAR [U.S. Securities and Exchange Commission]
  Public companies only.
• Nexis Uni from Lexis Nexis
  Both public and private companies. Go to MENU at top left and choose "Company Dossiers". (Tutorial video coming soon.)

• Guidestar
  Nonprofit financials. You will need to create a Free Account to access the information.

• Business Plans Handbook
  Some business plans include sample financial data for small businesses.

• Yahoo! Finance

At the Company Level:

• Find Company Reports in Business Source Complete and Business Insights Essentials --> See accompanying video tutorial to find the reports.
• Use Statista to find lists of top companies in an industry: Example: Coffee companies

At the Product, Service or Brand Level:

• Look for relevant charts in Market Share Reporter or Statista.
• Search for brand or product keyword in company's annual report or 10K document.
• Search for articles by product or brand name in Business Insights: Essentials.

Research your competition in the place where you plan to start your business. Search for industry information in a local newspaper. Google searches for the type of small business or nonprofit in the given city or area may be helpful, too.

"Company Financial Info: Business Insights Essentials and Statista," recorded September 2020, 5 minutes. 

"SWOT Analysis using Business Insights Essentials," recorded September 2020, 3 minutes.