Research Guides: Advertising and Public Relations: Company, Brand, & Industry Info

Company and Industry Information and Articles

Statista This link opens in a new window
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A user-friendly tool with stats and in-depth, easy-to-use reports on industries, companies, brands, and demographics.
Mintel This link opens in a new window
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Comprehensive reports on industries, consumer markets, and trends.
Crain's Chicago Business This link opens in a new window
New York Times (Proquest) (1980-present) This link opens in a new window
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Wall Street Journal Online (1984-present) This link opens in a new window

MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.