Research Guides: Advertising and Public Relations: Demographics, Trends, Market Data

Demographics, Trends, Market Data

Mintel This link opens in a new window
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Comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.
SimplyAnalytics This link opens in a new window
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A mapping and data visualization application that lets users create interactive maps, charts, and reports. It includes demographics (e.g., age, race, income, employment), consumer spending, and detailed business profiles. Users also have access to Claritas PRIZM consumer lifestyle data.

To save your work in SimplyAnalytics, create an account. You may use as a guest but none of your project work will be saved. Limited to 10 simultaneous users.

Claritas Prizm Premier Segment Details and Zip Code Lookup
This tool from Claritas divides all consumers into 66 market segments, providing insight into each group's shopping, financial, media and other behaviors and preferences to help businesses create strategies for reaching potential customers.

Statista This link opens in a new window
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A large, user-friendly statistics portal with a global scope. Find infographics, in-depth dossiers and reports, and Powerpoint slides, along with original source details.
MRI Simmons This link opens in a new window
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Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.