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Advertising and Public Relations

Subject Guide

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Arlie Sims

Demographics, Trends, Market Data

"Creating a Quick Report in Simmons Insights," recorded May 2020 (5 minutes)

"Simmons Insights: How to Create a Crosstab Report on Consumer Behavior," recorded September 2021 (7 minutes)

Creative Commons License

Creative Commons License
Advertising and Public Relations Research Guide by Columbia College Chicago Library is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.