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Media backgrounders/research is essential in selecting target media to advance a message. Available online in the library's A-Z databases are terrific resources, including:
Indexing and full text for periodicals and news sources covering all aspects of business, including news, economic reports, company profiles, and market research reports. Look for the COMPANY PROFILE link in black band at top of page.
Provides data on psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
SRDS (Standard Rate and Data Service) allows you to find information on various types of media including consumer magazines, digital websites, TV and Radio, and out of home advertising. For many media, you can find pricing information and demographic details of the readers of the media.
