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 Library Home  »  ResearchGuides Home  »  Marketing, Advertising and Public Relations

Marketing, Advertising and Public Relations 

Research Guide
Last update: Sep 30th, 2009 URL: http://libguides.colum.edu/marketingadvertising  Print Guide  RSS Updates

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General Marketing and Advertising Websites

 

Marketing and Advertising Books

  • The Advertising Age Encyclopedia of Advertising
    Entries discuss all aspects of adversiting. International and historical in scope. Richly illustrated.
  • The SAGE Handbook of Advertising
    Brief essays introduce aspects of advertising and point to more scholarly sources. Topics include the role of consumer memory, peer-to-peer media opportunities, cross-cultural advertising and more. Good starting point for research.






 

Marketing and Advertising eBooks

 

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Subjects:
Marketing & Advertising, Library Science


 

 

 

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